Recruitment is often lumped in with HR, but it’s a world of its own. It’s not just paperwork and policies—it’s about selling the company, finding the right people, and making sure they feel excited to join. It’s closer to marketing and sales than to HR’s usual work. Recruitment is the first step to a great team—it’s how you build your future.
Many companies still treat recruitment as a small part of HR, but that’s missing the point. If you think about it, the best recruiters are more like marketers and salespeople—they sell the company and the job. They find the best people, build relationships, and make sure candidates feel valued before they even start.
During my years on the field and based on my experience, the best recruiters are just that—recruiters. They have no desire to be HR. The human type is very different. So let’s not lump these together and let’s give recruiters the recognition they deserve.
Some companies have realized this and moved recruitment under operations, where it belongs with marketing and sales. It’s a smart move: recruitment isn’t just a support function, it’s a key part of making the business grow. After all, if you don’t get the right people in the door, no amount of HR work will keep them there.
Recruiters know the market. They know what people want, what skills are hard to find, and how to position a job so the best people say yes. They also know how to make the hiring process smooth, so candidates feel welcomed and respected.
So let’s give recruitment its own space. Let’s treat it like the specialty it is and make sure it’s part of the team that drives the company forward. When recruitment gets the attention it deserves, everyone wins—the company, the new hires, and the people who get to work with them.